Executive Summary: Re-Listing 4506 Pinnacle Drive
Thank you for considering me to re-list 4506 Pinnacle Drive. I understand the importance of finding an agent who can reimagine the strategy for your property to achieve results. My experience in luxury real estate, combined with a data-driven and client-focused approach, ensures your home will stand out in the market. Here's how I can deliver the success you're seeking.

by Michael OCoyne

Last edited 3 months ago

Disclaimer:
This Comparative Market Analysis (CMA) is based solely on data derived from the MLS records of your expired, withdrawn, or canceled listing. The pricing recommendations and analysis provided are preliminary and may not fully reflect the property's current condition or recent market trends. Final pricing and strategy could change after an in-person viewing and walkthrough, as well as a more comprehensive evaluation of the property and market conditions. For the most accurate assessment, a detailed inspection is necessary.
Why Choose Me?

Proactive Communication and Transparency
I prioritize keeping you informed with real-time updates on market activity, buyer feedback, and strategies to adapt to changing conditions.

Results-Driven Experience
With over 15 years in real estate and corporate marketing and a deep understanding of Southern Oregon's luxury market, I blend strategic pricing with compelling marketing to position your property competitively.
Tailored Marketing for Maximum Impact
  • Zillow Showcase Tools: Your property will gain up to 81% more page views, and is 10% more likely to sell within the first 30 days with enhanced visibility and targeting.
  • High-Quality Visuals: Professionally curated photography, cinematic video tours, and 3D virtual walkthroughs to captivate buyers. View 700 Seclusion Loop, Grants Pass
  • Targeted Campaigns: Social media outreach tailored to affluent buyers across Southern Oregon, Portland, and Northern California, as well as local media placements for high visibility.
My proven track record of success includes numerous luxury and high-value properties. View my Top Sold Properties Here to see how I deliver results for my clients.
Marketing Plan
1
Digital Presence
  • Leverage Zillow, Showing Time Plus, and high-performing social media platforms to maximize exposure.
  • Interactive floor plans and virtual tours to engage out-of-town buyers.
2
Buyer Engagement
  • Broker tours targeting top agents and affluent relocation networks.
  • Open Houses and private showings to create buzz and exclusivity.
3
Enhanced Messaging
Focus on 4506 Pinnacle's unique features, such as the custom deck, conservancy border for privacy, chef's kitchen, and breathtaking valley views.
Property Characteristics: 4506 Pinnacle Drive
  • Living Space: 4,537 sq. ft. featuring open-concept layouts, soaring ceilings, and premium finishes with maximized natural light.
  • Property Lot: 0.22 acres bordered by natural conservancy, offering privacy and unobstructed views with drought-resistant landscaping.
  • Bedroom Configuration: Luxurious primary suite with sitting area and walk-in closet, plus three additional bedrooms with large windows.
  • Bathroom Features: 2.5 bathrooms with designer fixtures and custom tilework. Primary bath includes dual vanities, soaking tub, and rainfall shower.
  • Gourmet Kitchen: Chef's kitchen with custom cabinetry, waterfall island, professional-grade appliances, and butler's pantry.
  • Outdoor Living: Wraparound deck featuring covered entertaining area, built-in BBQ, and valley views.
  • Parking & Storage: Three-car garage with epoxy floors and workshop area. Abundant storage throughout home.
  • Smart Home Features: Integrated automation for lighting, climate, security, and whole-house audio. Energy-efficient systems.
Summary with Renewed Listing Description (Max 1000 Characters)
Experience Luxury Living at 4506 Pinnacle Drive
Nestled in the prestigious Stardust Heights Subdivision, this stunning 4,537 sq. ft. Pagnini-designed home redefines elegance. Featuring 4 bedrooms, 2.5 baths, and a thoughtfully designed floor plan, every detail exudes sophistication. The chef's kitchen boasts granite counters, a large island, double ovens, and a spacious pantry, while the primary suite offers a spa-like retreat with dual vanities, a jetted tub, and a walk-in closet. Entertain in style with a lower-level family room, wet bar, and over 1,200 sq. ft. of storage. Enjoy breathtaking valley views from the custom deck with a gas fireplace and SunSetter awning. The property’s privacy is enhanced by bordering conservancy land, and the oversized 3-car garage and private shop provide ample utility. Perfect for those seeking elegance, functionality, and tranquility, this home offers it all. A true gem in Medford’s luxury market! Schedule your private tour today and make this home yours.
Pricing Strategy with Adjusted Comparable Analysis
To ensure competitive pricing, I've analyzed the most relevant sales and adjusted them based on factors like lot size, finishes, age, and square footage.
Comparable Property
Size (Sq. Ft.)
Sold Price
Adjusted Price
Adjustments
Comp 1
3920 Monte Vista Dr Medford, OR
4,441
$1,525,000
$1,470,000
Adjusted downward for larger lot (0.43 acres) and additional outdoor features (pool, spa).
Comp 2
435 Coachman Dr Jacksonville, OR
3,860
$1,049,000
$1,080,000
Adjusted upward for smaller size and newer construction (2019).
Comp 3
287 Island Pointe Dr Medford, OR
3,325
$1,503,500
$1,385,000
Adjusted downward for smaller size, but superior finishes and larger lot (0.43 acres).
Comp 4
5607 Autumn Park Dr Medford, OR
3,642
$1,250,000
$1,200,000
Adjusted downward for smaller size and lack of substantial indoor storage areas.
Comp 5
547 Autumn Hills Dr Medford, OR
3,484
$1,010,000
$1,100,000
Adjusted upward for smaller size and slightly inferior finishes.
Pricing Strategy: Attracting Buyers While Maximizing Value

1

Aspirational Pricing
$1,275,000–$1,295,000
Expected DOM: 200+ days
Rationale: This pricing targets buyers at the high end of the market who are seeking exclusivity and are willing to wait for the perfect property. The longer DOM reflects the time needed to connect with such premium buyers but may yield higher offers if the right buyer is found.

2

Market-Driven Pricing
$1,195,000–$1,225,000
Expected DOM: 90-120 days
Rationale: This range aligns closely with market expectations, appealing to serious buyers actively searching for properties in this category. The moderate DOM indicates balanced pricing that encourages offers without prolonged market exposure.

3

Event Pricing
$1,075,000–$1,150,000
Expected DOM: 60-90 days
Rationale: This aggressive pricing creates urgency and positions the property as a perceived "deal." The shorter DOM reflects heightened buyer interest, potentially leading to multiple offers and a quicker sale.
Final Note
With renewed energy, a fresh marketing strategy, and transparent communication, I am confident we can achieve your goals for 4506 Pinnacle Drive. My mission is to make your experience seamless while positioning your property as the premier luxury listing in Medford. Let's discuss how we can relaunch your home for success.
Disclaimer:
This Comparative Market Analysis (CMA) is based solely on data derived from the MLS records of your expired, withdrawn, or canceled listing. The pricing recommendations and analysis provided are preliminary and may not fully reflect the property's current condition or recent market trends. Final pricing and strategy could change after an in-person viewing and walkthrough, as well as a more comprehensive evaluation of the property and market conditions. For the most accurate assessment, a detailed inspection is necessary.
Michael O'Coyne
GUILD Certified Luxury Home Specialist
2024 Reader's Choice Best Realtor in Southern Oregon
I’m Michael O’Coyne, a trusted real estate broker with Windermere Van Vleet, proudly serving Southern Oregon’s Rogue Valley. With nearly two decades of combined experience in marketing and real estate, I focus on providing a seamless and rewarding journey for every client.
What Sets Me Apart:
  • Award-Winning Expertise: Voted 2024 Reader’s Choice Best Realtor in Southern Oregon Magazine, recognized for exceptional service and dedication.
  • Luxury Market Specialist: As a GUILD Certified Luxury Home Specialist, I bring advanced expertise to high-end transactions, ensuring clients experience the pinnacle of service.
  • Innovative Marketing: Google- and Facebook-certified, I use cutting-edge digital strategies to showcase properties, enhance visibility, and maximize results.
  • Proven Results: My “Best of Zillow” designation highlights my ability to manage complex transactions, including REO, BPO, and foreclosure sales, delivering consistent outcomes.
Community Commitment:
My passion for Southern Oregon extends beyond real estate through active involvement in initiatives that foster growth and inclusivity:
  • Oregon Center for Creative Learning: Supporting early childhood education via the Grants Pass Capital Campaign to create the Children’s Museum and Ivy School.
  • Main Street Grants Pass: Collaborating to drive sustainable growth and economic vitality in downtown Grants Pass.
  • Grants Pass Tourism Advisory Committee: Partnering with local leaders to enhance the region’s appeal for residents and visitors.
My Mission:
I aim to be more than your realtor—I strive to be a trusted partner, empowering clients with transparency, innovation, and personalized service. Whether buying, selling, or investing, I’m dedicated to helping you achieve your goals while fostering lasting relationships rooted in trust and success.